TY  - BOOK
AU  - Silver,Lawrence S.
AU  - Wrenn,Bruce
TI  - The essentials of marketing research
SN  - 9780203182598 (e-book : PDF)
PY  - 2013///
CY  - New York, N.Y.
PB  - Routledge
KW  - Marketing research
KW  - Case studies
KW  - Electronic books
KW  - lcsh
N1  - Rev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed; Includes bibliographical references and index; pt. 1. The marketing research process and decision making -- pt. 2. Secondary data and research designs -- pt. 3. Measurement, data collection, and sampling -- pt. 4. Data analysis and reporting -- pt. 5. Cases; Also available in print edition
UR  - http://www.tandfebooks.com/isbn/9780203182598
ER  -