01429nam a2200325Ia 4500 9780203366301 BD-DhSAU 20151012151720.0 a|||||s||||||||||| cr|||| 130715s2014 enk sb 001 0 eng d 9780203366301 (e-book : PDF) BD-DhSAU BD-DhSAU HF5415 .M2186 2014 306.34 M345 Marketing and the common good [electronic resource] : essays from Notre Dame on societal impact / edited by Patrick E. Murphy and John F. Sherry, Jr. London ; New York : Routledge, 2014. xxii, 328 p. Includes bibliographical references and index. pt. 1. Introduction -- pt. 2. Societal aspects of marketing and consumption -- pt. 3. Catholic Social Thought issues in marketing -- pt. 4. Sustainability issues in marketing -- pt. 5. Public policy issues in marketing -- pt. 6. Ethical issues in marketing -- pt. 7. Conclusion. Also available in print edition. Mode of access: World Wide Web. Marketing Moral and ethical aspects. Social marketing. Electronic books. lcsh Murphy, Patrick E., 1948- Sherry, John F. 9780415828826 (hardback) 9780415828833 http://www.tandfebooks.com/isbn/9780203366301 12722 12721