TY  - BOOK
AU  - Ennew,Christine
AU  - Waite,Nigel
TI  - Financial services marketing: an international guide to principles and practices 
SN  - 9780203521649 (e-book : PDF)
PY  - 2013///
CY  - London, New York
PB  - Routledge
KW  - Financial services industry
KW  - Marketing
KW  - Electronic books
KW  - lcsh
N1  - Includes bibliographical references (p. [476]-486) and index; pt. 1. Context and strategy -- pt. 2. Customer acquisition -- pt. 3. Customer development; Also available in print edition
UR  - http://www.tandfebooks.com/isbn/9780203521649
ER  -