The economics of advertising - Taylor, F. W. (Abingdon, Oxon : Routledge, 2013)
pt. 1. Advertising and industry : an economic analysis -- pt. 2. Advertising and the community -- pt. 3. The scope and development of advertising : a statistical survey.
First published in 1934 by George Allen & Unwin Ltd.
Includes bibliographical references and index.
Also available in print edition.
Mode of access: World Wide Web.
Keywords: Advertising; Electronic books