TY  - BOOK
AU  - Firestone,O.J.
TI  - The economic implications of advertising
T2  - Routledge library editions. Advertising
SN  - 9780203582435 (e-book : PDF)
PY  - 2013///
CY  - Abingdon, Oxon
PB  - Routledge
KW  - Advertising
KW  - Electronic books
KW  - lcsh
N1  - First published in 1967 by Methuen; Includes bibliographical references and index; 1. Definition -- 2. Advantages -- 3. Disadvantages -- 4. Expenditures -- 5. Comparison -- 6. Stability -- 7. Productivity -- 8. Quality -- 9. Innovation -- 10. Investment -- 11. Consumer -- 12. Costs -- 13. Payment -- 14. Inflation -- 15. Competition -- 16. Tax -- 17. Findings -- 18. Implications; Also available in print edition
UR  - http://www.tandfebooks.com/isbn/9780203582435
ER  -