TY  - BOOK
AU  - Moran,Clarence
TI  - The business of advertising
T2  - Routledge library editions. Advertising
SN  - 9780203582466 (e-book : PDF)
PY  - 2013///
CY  - Abingdon, Oxon
PB  - Routledge
KW  - Advertising
KW  - Electronic books
KW  - lcsh
N1  - First published in 1905 by Methuen & Co; Includes bibliographical references and index; ch. 1. The business of advertising and its utility -- ch. 2. The history of advertising -- ch. 3. The business of mural advertising -- ch. 4. The business of advertising in the press -- ch. 5. The business of advertising by circular -- ch. 6. Art and advertising : the pictorial poster -- ch. 7. The bill-posters' associations and their censorship committees -- ch. 8. The taxation and rating of advertisements -- ch. 9. Restrictions on advertising -- ch. 10. The problem of control; Also available in print edition
UR  - http://www.tandfebooks.com/isbn/9780203582466
ER  -