Planning advertisements - Russell, Gilbert (Abingdon, Oxon : Routledge, 2013)
ch. 1. Planning an approach to advertisements -- ch. 2. Distributing the advertiser's merchandise and the advertiser's message -- ch. 3. Planning the advertiser's message : I -- ch. 4. Planning the advertiser's message : II -- ch. 5. Twenty ways of planning advertisements -- ch. 6. Planning advertisement design -- ch. 7. Planning a form letter -- ch. 8. Using the hoardings -- ch. 9. Planning a poster -- ch. 10. Planning advertising to the retail trade -- ch. 11. Planning advertisement films and broadcasting -- ch. 12. The advertiser in search of an agent.
First published in 1935 by George Allen & Unwin Ltd.
Also available in print edition.
Mode of access: World Wide Web.
Keywords: Advertising; Electronic books