TY  - BOOK
AU  - Russell,Gilbert
TI  - Planning advertisements
T2  - Routledge library editions. Advertising
SN  - 9780203582558 (e-book : PDF)
PY  - 2013///
CY  - Abingdon, Oxon
PB  - Routledge
KW  - Advertising
KW  - Electronic books
KW  - lcsh
N1  - First published in 1935 by George Allen & Unwin Ltd; ch. 1. Planning an approach to advertisements -- ch. 2. Distributing the advertiser's merchandise and the advertiser's message -- ch. 3. Planning the advertiser's message : I -- ch. 4. Planning the advertiser's message : II -- ch. 5. Twenty ways of planning advertisements -- ch. 6. Planning advertisement design -- ch. 7. Planning a form letter -- ch. 8. Using the hoardings -- ch. 9. Planning a poster -- ch. 10. Planning advertising to the retail trade -- ch. 11. Planning advertisement films and broadcasting -- ch. 12. The advertiser in search of an agent; Also available in print edition
UR  - http://www.tandfebooks.com/isbn/9780203582558
ER  -