TY  - BOOK
AU  - Russell,Thomas
TI  - Commercial advertising: six lectures at the London school of economics and political science (University of London) 
T2  - Routledge library editions. Advertising
SN  - 9780203582640 (e-book : PDF)
PY  - 2013///
CY  - Abingdon, Oxon
PB  - Routledge
KW  - Advertising
KW  - Electronic books
KW  - lcsh
N1  - First published in 1919 by G.P. Putnam's Sons; Includes bibliographical references and index; lecture 1. The economic justification of advertising -- lecture 2. Advertising : its functions and policy -- lecture 3. Copy-writing and the practical psychology of advertising -- lecture 4. The hall-mark of commerce : trade marks and retail advertising -- lecture 5. The three main modes of advertising -- lecture 6. Part I : mail-order advertising ; Part II : advertising as a career; Also available in print edition
UR  - http://www.tandfebooks.com/isbn/9780203582640
ER  -