01231nam a2200325Ia 4500 9780203583258 BD-DhSAU 20151012151721.0 a|||||s||||||||||| cr|||| 130417r20131960enk sb 001 0 eng d 9780203583258 (e-book : PDF) BD-DhSAU BD-DhSAU HF5823 .T37 2013 659.1 T173 Taplin, Walter. Advertising [electronic resource] : a new approach / Walter Taplin. Abingdon, Oxon : Routledge, 2013. 208 p. Routledge library editions. Advertising ; v. 5 First published in 1960 by Hutchinson of London. Includes bibliographical references and index. 1. Introduction -- 2. Wants -- 3. Information -- 4. Persuasion -- 5. Competition -- 6. Morals -- 7. Appropriations -- 8. Budgets -- 9. Agency -- 10. Technique. Also available in print edition. Mode of access: World Wide Web. Advertising. Electronic books. lcsh 9780415817868 9780415637497 http://www.tandfebooks.com/isbn/9780203583258 12844 12843