TY  - BOOK
AU  - Taplin,Walter
TI  - Advertising: a new approach 
T2  - Routledge library editions. Advertising
SN  - 9780203583258 (e-book : PDF)
PY  - 2013///
CY  - Abingdon, Oxon
PB  - Routledge
KW  - Advertising
KW  - Electronic books
KW  - lcsh
N1  - First published in 1960 by Hutchinson of London; Includes bibliographical references and index; 1. Introduction -- 2. Wants -- 3. Information -- 4. Persuasion -- 5. Competition -- 6. Morals -- 7. Appropriations -- 8. Budgets -- 9. Agency -- 10. Technique; Also available in print edition
UR  - http://www.tandfebooks.com/isbn/9780203583258
ER  -