@book{12846,
	author = {Caton, Dennis.},
	title = {Advertising explained},
	publisher = {Routledge,},
	year = {2013.},
	series = {Routledge library editions. Advertising ;},
	address = {Abingdon, Oxon :},
	note = {First published in 1949 by George Allen & Unwin.},
	url = {http://www.tandfebooks.com/isbn/9780203583517}
}