Advertising explained - Caton, Dennis (Abingdon, Oxon : Routledge, 2013)
1. Words of warning -- 2. Why advertise? -- 3. The media -- 4. The mechanics of advertising -- 5. The advertising agency -- 6. The science of advertising -- 7. Overseas advertising -- 8. Now you know.
First published in 1949 by George Allen & Unwin.
Also available in print edition.
Mode of access: World Wide Web.
Keywords: Advertising; Electronic books