01214nam a2200313Ia 4500 9780203583517 BD-DhSAU 20151012151721.0 a|||||s||||||||||| cr|||| 130417r20131949enka s 000 0 eng d 9780203583517 (e-book : PDF) BD-DhSAU BD-DhSAU HF5823 .C38 2013 659.1 C366 Caton, Dennis. Advertising explained [electronic resource] / Dennis Caton. Abingdon, Oxon : Routledge, 2013. 111, p. : ill. Routledge library editions. Advertising ; v. 3 First published in 1949 by George Allen & Unwin. 1. Words of warning -- 2. Why advertise? -- 3. The media -- 4. The mechanics of advertising -- 5. The advertising agency -- 6. The science of advertising -- 7. Overseas advertising -- 8. Now you know. Also available in print edition. Mode of access: World Wide Web. Advertising. Electronic books. lcsh 9780415817769 9780415637497 (set) http://www.tandfebooks.com/isbn/9780203583517 12846 12845