TY  - BOOK
AU  - Caton,Dennis
TI  - Advertising explained
T2  - Routledge library editions. Advertising
SN  - 9780203583517 (e-book : PDF)
PY  - 2013///
CY  - Abingdon, Oxon
PB  - Routledge
KW  - Advertising
KW  - Electronic books
KW  - lcsh
N1  - First published in 1949 by George Allen & Unwin; 1. Words of warning -- 2. Why advertise? -- 3. The media -- 4. The mechanics of advertising -- 5. The advertising agency -- 6. The science of advertising -- 7. Overseas advertising -- 8. Now you know; Also available in print edition
UR  - http://www.tandfebooks.com/isbn/9780203583517
ER  -