Advertising at the crossroads federal regulation vs. voluntary controls - Geller, Max A. (Abingdon, Oxon : Routledge, 2013)
ch. 1. The advertiser and the consumer -- ch. 2. Advertising media -- ch. 3. The advertising agency -- ch. 4. Constitutional sources of federal regulatory power -- ch. 5. Advertising and the maintenance of competition : the federal trade commission -- ch. 6. Advertising and the public interest : the federal communications commission -- 7. False, misleading and obscene advertising -- 8. Observations and conclusions.
First published in 1952 by Ronald Press Co.
Includes bibliographical references and indexes.
Also available in print edition.
Mode of access: World Wide Web.
Keywords: Advertising -- United States; Advertising -- United States -- Self-regulation.; Electronic books