TY  - BOOK
AU  - Geller,Max A.
TI  - Advertising at the crossroads: federal regulation vs. voluntary controls 
T2  - Routledge library editions. Advertising
SN  - 9780203583555 (e-book : PDF)
PY  - 2013///
CY  - Abingdon, Oxon
PB  - Routledge
KW  - Advertising
KW  - United States
KW  - Self-regulation
KW  - Electronic books
KW  - lcsh
N1  - First published in 1952 by Ronald Press Co; Includes bibliographical references and indexes; ch. 1. The advertiser and the consumer -- ch. 2. Advertising media -- ch. 3. The advertising agency -- ch. 4. Constitutional sources of federal regulatory power -- ch. 5. Advertising and the maintenance of competition : the federal trade commission -- ch. 6. Advertising and the public interest : the federal communications commission -- 7. False, misleading and obscene advertising -- 8. Observations and conclusions; Also available in print edition
UR  - http://www.tandfebooks.com/isbn/9780203583555
ER  -