TY  - BOOK
AU  - Gill,Leslie E.
TI  - Advertising and psychology
T2  - Routledge library editions. Advertising
SN  - 9780203583562 (e-book : PDF)
PY  - 2013///
CY  - Abingdon, Oxon
PB  - Routledge
KW  - Advertis
KW  - Psychological aspects
KW  - Electronic books
KW  - lcsh
N1  - First published in 1954 by Hutchinson's University Library; Includes bibliographical references and index; ch. 1. Introduction -- ch. 2. Media -- ch. 3. Advertising research -- ch. 4. The mind -- ch. 5. Attention -- ch. 6. Attention factors in advertising -- ch. 7. Appreciation and interest -- ch. 8. Psychology of the layout -- ch. 9. Imagination -- ch. 10. Motivation -- ch. 11. Habit -- ch. 12. Feeling and emotion -- ch. 13. Intelligence -- ch. 14. Sympathy and suggestion -- ch. 15. Various advertising appeals -- ch. 16. Remembering -- ch. 17. Association -- ch. 18. Volition -- ch. 19. Conclusion; Also available in print edition
UR  - http://www.tandfebooks.com/isbn/9780203583562
ER  -