TY  - BOOK
AU  - Bradley,Nigel
AU  - Blythe,Jim
TI  - Demarketing
SN  - 9780203591208 (e-book : PDF)
PY  - 2014///
CY  - Abingdon, Oxon
PB  - Routledge
KW  - Marketing
KW  - Management
KW  - Electronic books
KW  - lcsh
N1  - Includes bibliographical references and index; 1. Demarketing : an overview of the antecedents and current status of the discipline / Nigel Bradley and Jim Blythe -- 2. Synchromarketing / Marâia Pilar Martâinez-Ruiz -- 3. Synchromarketing : demarketing places / Gary Warnaby and Dominic Medway -- 4. Countermarketing in a wicked problem context : the case of cocaine / Nigel Jones, Paul Baines and Steve Welsh -- 5. Counter-marketing case studies / Clive Boddy -- 6. General demarketing / Heather Skinner -- 7. General demarketing case study / Nadio Granata and David Wyles -- 8. Selective demarketing : a value destruction approach / Jillian Dawes Farquhar -- 9. Selective demarketing : case study - Frizzell Insurance / (Daisy) Jing Tan -- 10. Ostensible demarketing : the power of prohibition / Robin Croft -- 11. Ostensible demarketing case study / Sally Mckechnie -- 12. Unintentional demarketing / Theresa A. Kirchner -- 13. "Unintentional demarketing" in higher education / Nnamdi O. Madichie -- 14. Demarketing and marketing : a conceptual discussion / Jim Blythe; Also available in print edition
UR  - http://www.tandfebooks.com/isbn/9780203591208
ER  -