TY  - BOOK
AU  - O'Reilly,Daragh
AU  - Rentschler,Ruth
AU  - Kirchner,Theresa A.
TI  - The Routledge companion to arts marketing
T2  - Routledge companions in business, management and accounting
SN  - 9780203748817 (e-book : PDF)
PY  - 2014///
CY  - New York
PB  - Routledge
KW  - Arts
KW  - Marketing
KW  - Electronic books
KW  - lcsh
N1  - Includes bibliographical references and index; pt. 1. Macro arts marketing issues -- pt. 2. Artists and their managers -- pt. 3. Arts organizational management and strategies -- pt. 4. Consumption perspectives -- pt. 5. The marketing of specific arts; Also available in print edition
UR  - http://www.tandfebooks.com/isbn/9780203748817
ER  -