TY  - BOOK
AU  - Theaker,Alison
AU  - Theaker,Alison
TI  - The public relations handbook
T2  - Media practice
SN  - 9780203804827 (e-book : PDF)
PY  - 2012///
CY  - Abingdon, Oxon, New York, N.Y.
PB  - Routledge
KW  - Corporations
KW  - Public relations
KW  - Electronic books
KW  - lcsh
N1  - Rev. ed. of: The public relations handbook / Alison Theaker. 3rd ed. 2008; Includes bibliographical references (p. [445]-477) and index; pt. 1. The context of public relations -- pt. 2. Strategic public relations -- pt. 3. Stakeholder public relations -- pt. 4. Shaping the future; Also available in print edition
UR  - http://www.tandfebooks.com/isbn/9780203804827
ER  -