01224nam a22002894a 4500 BD-DhSAU 3109 BD-DhSAU 20161107081838.0 150203s2008 nyu o 001 0 eng 9780195371055 (cloth : alk. paper) BD-DhSAU - - 22 Jagpal, Sharan, 1947- Fusion for profit [online resource] : how marketing and finance can work together to create value / by Sharan Jagpal ; with the assistance of Shireen Jagpal. New York : Oxford University Press, 2008. xxviii, 636 p. 24 cm. Oxford scholarship online Business and Management Includes index. Anwar Marketing Management. Marketing Costs. Jagpal, Shireen. http://www.oxfordscholarship.com/view/10.1093/acprof:oso/9780195371055.001.0001/acprof-9780195371055?rskey=yxQpOy&result=29 http://doi.org/10.1093/acprof:oso/9780195371055.001.0001 http://www.loc.gov/catdir/toc/ecip086/2007049183.html ddc Online book 3109 3109