TY  - BOOK
AU  - Jagpal,Sharan
AU  - Jagpal,Shireen
TI  - Fusion for profit: how marketing and finance can work together to create value 
SN  - 9780195371055 (cloth : alk. paper)
U1  - - 22
PY  - 2008///
CY  - New York
PB  - Oxford University Press
KW  - Marketing
KW  - Management
KW  - Costs
N1  - Oxford scholarship online Business and Management; Includes index
UR  - http://www.oxfordscholarship.com/view/10.1093/acprof:oso/9780195371055.001.0001/acprof-9780195371055?rskey=yxQpOy&result=29
UR  - http://doi.org/10.1093/acprof:oso/9780195371055.001.0001
UR  - http://www.loc.gov/catdir/toc/ecip086/2007049183.html
ER  -