TY  - BOOK
AU  - Zwick,Detlev
AU  - Cayla,Julien
TI  - Inside marketing: practices, ideologies, devices 
SN  - 9780199655830 (pbk.)
U1  - - 22
PY  - 2012///
CY  - Oxford
PB  - Oxford University Press
KW  - Marketing
KW  - Management
N1  - Oxford scholarship online Business and Management; Includes bibliographical references and index
UR  - http://www.oxfordscholarship.com/view/10.1093/acprof:oso/9780199576746.001.0001/acprof-9780199576746?rskey=LBdCaN&result=38
UR  - http://doi.org/10.1093/acprof:oso/9780199576746.001.0001
ER  -