TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H.
AU  -  Tarpey,Lawrence X.
TI  - A preface to marketing management
SN  - 0256027129
U1  - 658.802 22
PY  - 1982///
CY  - Plano, Texas
PB  - Business Publications
KW  - Marketing
KW  - Management
KW  - Economics
N1  - Includes bibliographical references & index
ER  -