TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary
TI  - Principles of marketing: Philip Kotler,...[et al]
SN  - 9788131731017
U1  - 658.8 22
PY  - 2010///
CY  - India
PB  - Pearson
KW  - Marketing
N1  - New arrival 2014; Includes bibliographical references and index
ER  -