TY - BOOK AU - Schiffman, Leon G AU - Kanuk, Leslie Lazar AU - Kumer, Ramesh S TI - Consumer behavior SN - 9788131731567 U1 - 658.8342 22 PY - 2010/// CY - New Delhi PB - PEARSON KW - Consumer KW - behavior N1 - New arrival 2014; Includes bibliographical references and index. ER -