TY  - BOOK
AU  - Smith, PR
AU  - Zook, Ze.
TI  - Marketing communications: integrating offline and online with social media 
SN  - 9780749461942
U1  - 658.802 22
PY  - 2011///
CY  - London
PB  - Koganpage
KW  - Communication in marketing.
KW  - Social media
KW  - BUSINESS & ECONOMICS
KW  - Green Business
N1  - New arrival 2014; Includes bibliographical references and index
ER  -