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Marketing and the common good [electronic resource] : essays from Notre Dame on societal impact / edited by Patrick E. Murphy and John F. Sherry, Jr.

Contributor(s): Material type: TextPublication details: London ; New York : Routledge, 2014.Description: xxii, 328 pISBN:
  • 9780203366301 (e-book : PDF)
Subject(s): Genre/Form: Additional physical formats: No titleOnline resources: Available additional physical forms:
  • Also available in print edition.
Contents:
pt. 1. Introduction -- pt. 2. Societal aspects of marketing and consumption -- pt. 3. Catholic Social Thought issues in marketing -- pt. 4. Sustainability issues in marketing -- pt. 5. Public policy issues in marketing -- pt. 6. Ethical issues in marketing -- pt. 7. Conclusion.
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Includes bibliographical references and index.

pt. 1. Introduction -- pt. 2. Societal aspects of marketing and consumption -- pt. 3. Catholic Social Thought issues in marketing -- pt. 4. Sustainability issues in marketing -- pt. 5. Public policy issues in marketing -- pt. 6. Ethical issues in marketing -- pt. 7. Conclusion.

Also available in print edition.

Mode of access: World Wide Web.

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