Contemporary perspectives on corporate marketing [electronic resource] : contemplating corporate branding, marketing and communications in the twenty-first century / edited by John M.T. Balmer, Laura Illia and Almudena Gonzâalez del Valle Brena.

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TextSeries: Routledge interpretive marketing research seriesPublication details: London ; New York : Routledge, 2013.Description: xix, 156 p. : illISBN:

9780203072707 (e-book : PDF)

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Electronic books.

Additional physical formats: No titleOnline resources:

Click here to access online

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Also available in print edition.

Contents:

pt. 1. Managing corporate brands : integrating them with multiple and national identities -- pt. 2. An employee perspective to brand and identity management -- pt. 3. Brand, CSR and reputation.

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Includes bibliographical references and index.

pt. 1. Managing corporate brands : integrating them with multiple and national identities -- pt. 2. An employee perspective to brand and identity management -- pt. 3. Brand, CSR and reputation.

Also available in print edition.

Mode of access: World Wide Web.

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