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Fusion for profit [online resource] : how marketing and finance can work together to create value / by Sharan Jagpal ; with the assistance of Shireen Jagpal.

By: Contributor(s): Material type: TextPublication details: New York : Oxford University Press, 2008.Description: xxviii, 636 p. 24 cmISBN:
  • 9780195371055 (cloth : alk. paper)
Subject(s): DDC classification:
  • - - 22
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Oxford scholarship online Business and Management

Includes index.

Anwar

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