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Public relations and nation building [electronic resource] : influencing Israel / Margalit Toledano and David McKie.

By: Contributor(s): Material type: TextSeries: Routledge new directions in public relations and communications researchPublication details: Abingdon, Oxon ; New York, N.Y. : Routledge, 2013.Description: vii, 200 pISBN:
  • 9780203786970 (e-book : PDF)
Subject(s): Genre/Form: Additional physical formats: No titleOnline resources: Available additional physical forms:
  • Also available in print edition.
Contents:
1. Explaining the nation : Israel, Hasbara, and public relations -- 2. Public relations, history, and nation building -- 3. Shaping communication : diaspora life and the Jewish public sphere -- 4. Determining identity : Zionist leaders as forerunners -- 5. Shaping factors : the political and media environment -- 6. Early Zionist institutions and communication practitioners -- 7. Emissaries, fundraising, and nation building -- 8. Economics, market changes, and major campaigns -- 9. Speaking on behalf of government (1) : government practitioners and Hasbara -- 10. Speaking on behalf of government (2) : other civil servants and military spokespeople -- 11. The emergence of private consultants -- 12. Conclusion : representing nations and influencing Israel.
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Includes bibliographical references (p. [180]-192) and index.

1. Explaining the nation : Israel, Hasbara, and public relations -- 2. Public relations, history, and nation building -- 3. Shaping communication : diaspora life and the Jewish public sphere -- 4. Determining identity : Zionist leaders as forerunners -- 5. Shaping factors : the political and media environment -- 6. Early Zionist institutions and communication practitioners -- 7. Emissaries, fundraising, and nation building -- 8. Economics, market changes, and major campaigns -- 9. Speaking on behalf of government (1) : government practitioners and Hasbara -- 10. Speaking on behalf of government (2) : other civil servants and military spokespeople -- 11. The emergence of private consultants -- 12. Conclusion : representing nations and influencing Israel.

Also available in print edition.

Mode of access: World Wide Web.

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