| 000 | 01365nam a2200337Ia 4500 | ||
|---|---|---|---|
| 001 | 9780203107577 | ||
| 003 | BD-DhSAU | ||
| 005 | 20151012151718.0 | ||
| 006 | a|||||s||||||||||| | ||
| 007 | cr|||| | ||
| 008 | 130213s2013 nyuad sb 001 0 eng d | ||
| 020 | _a9780203107577 (e-book : PDF) | ||
| 040 |
_aBD-DhSAU _cBD-DhSAU |
||
| 090 |
_aHF5415.55 _b.B35 2013 |
||
| 092 |
_a658.802 _bB225 |
||
| 100 | 1 |
_aBaran, Roger J. _q(Roger Joseph), _d1945- |
|
| 245 | 1 | 0 |
_aCustomer relationship management _h[electronic resource] : _bthe foundation of contemporary marketing strategy / _cRoger J. Baran & Robert J. Galka. |
| 246 | 3 | _aCRM | |
| 260 |
_aNew York, N.Y. : _bRoutledge, _c2013. |
||
| 300 |
_aix, 393 p. : _bill. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _asection 1. CRM theory and development -- section 2. Data management and technology -- section 3. Marketing strategy -- section 4. CRM evaluation -- section 5. CRM new horizons. | |
| 530 | _aAlso available in print edition. | ||
| 538 | _aMode of access: World Wide Web. | ||
| 650 | 0 | _aRelationship marketing. | |
| 650 | 0 |
_aCustomer relations _xManagement. |
|
| 655 | 7 |
_aElectronic books. _2lcsh |
|
| 700 | 1 | _aGalka, Robert J. | |
| 776 | 1 |
_z9780415896566 (hardback) _z9780415896573 (pbk.) |
|
| 856 | 4 | 0 | _uhttp://www.tandfebooks.com/isbn/9780203107577 |
| 999 |
_c12385 _d12384 |
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