000			01628nam a2200349Ia 4500
001			9780203102367
003			BD-DhSAU
005			20151012151718.0
006			a|||||s|||||||||||
007			cr||||
008			130703s2013 nyu sb 001 0 eng d
020			_a9780203102367 (e-book : PDF)
040			_aBD-DhSAU _cBD-DhSAU
090			_aPN1590.M27 _bK65 2013
092			_a658.8 _bK811
100	1		_aKolb, Bonita M.
240	1	0	_aMarketing cultural organisations
245	1	0	_aMarketing for cultural organizations _h[electronic resource] : _bnew strategies for attracting and engaging audiences / _cBonita M. Kolb.
250			_a3rd ed.
260			_aNew York, N.Y. : _bRoutledge, _c2013.
300			_aix, 190 p.
500			_aRevision of the author's Marketing cultural organisations.
504			_aIncludes bibliographical references and index.
505	0		_a1. Cultural marketing challenges -- 2. From high art to popular culture -- 3. The new culture participant -- 4. Marketing and the environment -- 5. Consumer motivation and the purchase process -- 6. Consumer segmentation -- 7. Researching the consumer -- 8. The product and the venue -- 9. Pricing and funding as revenue sources -- 10. Promotion of the marketing message.
530			_aAlso available in print edition.
538			_aMode of access: World Wide Web.
650		0	_aPerforming arts _xMarketing.
650		0	_aMuseums _xMarketing.
655		7	_aElectronic books. _2lcsh
776	1		_z9780415626958 (hardback : alk. paper) _z9780415626972 (pbk. : alk. paper)
856	4	0	_uhttp://www.tandfebooks.com/isbn/9780203102367
999			_c12420 _d12419