| 000 | 01657nam a2200337Ia 4500 | ||
|---|---|---|---|
| 001 | 9780203582619 | ||
| 003 | BD-DhSAU | ||
| 005 | 20151012151718.0 | ||
| 006 | a|||||s||||||||||| | ||
| 007 | cr|||| | ||
| 008 | 130417r20131953enkab sb 000 0 eng d | ||
| 020 | _a9780203582619 (e-book : PDF) | ||
| 040 |
_aBD-DhSAU _cBD-DhSAU |
||
| 090 |
_aHF5843 _b.N45 2013 |
||
| 092 |
_a659.1342 _bN429 |
||
| 100 | 1 |
_aNelson, R. (Richard), _d1903- |
|
| 245 | 1 | 0 |
_aOutdoor advertising _h[electronic resource] : _bits function in modern advertising and marketing / _cR. Nelson & A.E. Sykes ; with a foreword by C.B. Wrey. |
| 260 |
_aAbingdon, Oxon : _bRoutledge, _c2013. |
||
| 300 |
_a116 p. : _bill., maps. |
||
| 490 | 0 |
_aRoutledge library editions. Advertising ; _vv. 8 |
|
| 500 | _aFirst published in 1953 by George Allen & Unwin Ltd. | ||
| 504 | _aIncludes bibliographical references. | ||
| 505 | 0 | _ach. 1. Poster sites and poster contractors -- ch. 2. The outdoor advertising agency -- ch. 3. Poster design -- ch. 4. Poster printing -- ch. 5. Outdoor advertising : the medium -- ch. 6. Using outdoor advertising -- ch. 7. The outdoor agency in action -- ch. 8. Measuring the poster audience -- ch. 9. Further development -- ch. 10. Social aspects of outdoor advertising -- ch. 11. The town and country planning act. | |
| 530 | _aAlso available in print edition. | ||
| 538 | _aMode of access: World Wide Web. | ||
| 650 | 0 | _aAdvertising, Outdoor. | |
| 655 | 7 |
_aElectronic books. _2lcsh |
|
| 700 | 1 |
_aSykes, A. E. _q(Anthony Edmund) |
|
| 776 | 1 |
_z9780415817981 _z9780415637497 (set) |
|
| 856 | 4 | 0 | _uhttp://www.tandfebooks.com/isbn/9780203582619 |
| 999 |
_c12436 _d12435 |
||