| 000 | 01423cam a2200325Ia 4500 | ||
|---|---|---|---|
| 001 | 9780203082812 | ||
| 003 | BD-DhSAU | ||
| 005 | 20151012151719.0 | ||
| 006 | a|||||s||||||||||| | ||
| 007 | cr|||| | ||
| 008 | 121211s2013 enkac sb 001 0 eng d | ||
| 020 | _a9780203082812 (e-book : PDF) | ||
| 040 |
_aBD-DhSAU _cBD-DhSAU |
||
| 090 |
_aHF5415.1265 _b.S615 2013 |
||
| 092 |
_a658.872 _bC433 |
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| 100 | 1 |
_aChaffey, Dave, _d1963- |
|
| 245 | 1 | 0 |
_aEmarketing excellence _h[electronic resource] : _bplanning and optimizing your digital marketing / _cDave Chaffey and P.R. Smith. |
| 250 | _a4th ed. | ||
| 260 |
_aAbingdon, Oxon ; _aNew York, N.Y. : _bRoutledge, _c2013. |
||
| 300 |
_axxi, 613 p. : _bill. (chiefly col.), col. ports. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _ach. 1. Introduction to e-marketing -- ch. 2. Remix -- ch. 3. E-models -- ch. 4. E-customers -- ch. 5. Social media marketing -- ch. 6. Site design -- ch. 7. Traffic building -- ch. 8. e-CRM -- ch. 9. Managing digital marketing -- ch. 10. E-planning. | |
| 530 | _aAlso available in print edition. | ||
| 538 | _aMode of access: World Wide Web. | ||
| 650 | 0 | _aInternet marketing. | |
| 655 | 7 |
_aElectronic books. _2lcsh |
|
| 700 | 1 |
_aSmith, P. R. _q(Paul Russell), _d1957- |
|
| 776 | 1 |
_z9780415533355 (hardback) _z9780415533379 (pbk.) |
|
| 856 | 4 | 0 | _uhttp://www.tandfebooks.com/isbn/9780203082812 |
| 999 |
_c12490 _d12489 |
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