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001			9780203077740
003			BD-DhSAU
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007			cr||||
008			130109r20131977enkabd sb 001 0 eng d
020			_a9780203077740 (e-book : PDF)
040			_aBD-DhSAU _cBD-DhSAU
090			_aHF1416 _b.M35 2013
092			_a658.84 _bM233
100	1		_aMajaro, Simon.
245	1	0	_aInternational marketing _h[electronic resource] : _ba strategic approach to world markets / _cSimon Majaro.
260			_aAbingdon, Oxon : _bRoutledge, _c2013.
300			_a307 p. : _bill., maps.
490	0		_aRoutledge library editions. International business ; _vv. 25
500			_aFirst published in 1977 by Routledge.
504			_aIncludes bibliographical references (p. [299]-301) and index.
505	0		_a1. The path towards internationalisation -- 2. The organisation of the international firm : a conceptual framework -- 3. Marketing ecology in international business -- 4. Market segmentation on a global scale -- 5. Researching international markets -- 6. Product policies for world markets -- 7. Pricing in world markets -- 8. Distribution decisions in international marketing -- 9. Communication strategies in world markets -- 10. Marketing planning on an international scale -- 11. The application of the 'business portfolio' concept to international marketing decisions -- 12. Organising for international marketing -- 13. Creativity and innovation in international marketing.
530			_aAlso available in print edition.
538			_aMode of access: World Wide Web.
650		0	_aExport marketing.
655		7	_aElectronic books. _2lcsh
776	1		_z9780415643368 _z9780415630092 (set)
856	4	0	_uhttp://www.tandfebooks.com/isbn/9780203077740
999			_c12534 _d12533