000 01548nam a2200373Ia 4500
001 9780203076613
003 BD-DhSAU
005 20151012151719.0
006 a|||||s|||||||||||
007 cr||||
008 130109r20131991enka sb 001 0 eng d
020 _a9780203076613 (e-book : PDF)
040 _aBD-DhSAU
_cBD-DhSAU
043 _aa-cc---
_aa-ja---
090 _aHF1416
_b.P47 2013
092 _a658.84
_bP467
245 0 0 _aPerspectives on international marketing
_h[electronic resource] :
_breissued /
_cedited by Stanley J. Paliwoda.
260 _aAbingdon, Oxon :
_bRoutledge,
_c2013.
300 _axi, 374 p. :
_bill.
490 0 _aRoutledge library editions. International business ;
_vv. 29
500 _aFirst published in 1991 by Routledge.
504 _aIncludes bibliographical references and index.
505 0 _apt. 1. Challenging the international marketing literature -- pt. 2. Marketing to China and Japan : research findings -- pt. 3. Empirical studies of international marketing that are industry-specific.
530 _aAlso available in print edition.
538 _aMode of access: World Wide Web.
650 0 _aExport marketing
_vCase studies.
650 0 _aMarketing
_zChina
_vCase studies.
650 0 _aMarketing
_zJapan
_vCase studies.
650 0 _aInternational business enterprises
_vCase studies.
655 7 _aElectronic books.
_2lcsh
700 1 _aPaliwoda, Stanley J.
776 1 _z9780415657693
_z9780415630092 (set)
856 4 0 _uhttp://www.tandfebooks.com/isbn/9780203076613
999 _c12557
_d12556