| 000 | 01253nam a2200325Ia 4500 | ||
|---|---|---|---|
| 001 | 9780203076460 | ||
| 003 | BD-DhSAU | ||
| 005 | 20151012151719.0 | ||
| 006 | a|||||s||||||||||| | ||
| 007 | cr|||| | ||
| 008 | 130405s2013 nyuad sb 001 0 eng d | ||
| 020 | _a9780203076460 (e-book : PDF) | ||
| 040 |
_aBD-DhSAU _cBD-DhSAU |
||
| 090 |
_aHF5415.125 _b.B347 2013 |
||
| 092 |
_a658.800285574 _bB212 |
||
| 100 | 1 | _aBanasiewicz, Andrew D. | |
| 245 | 1 | 0 |
_aMarketing database analytics _h[electronic resource] : _btransforming data for competitive advantage / _cAndrew D. Banasiewicz. |
| 260 |
_aNew York : _bRoutledge, _c2013. |
||
| 300 |
_axix, 376 p. : _bill. |
||
| 504 | _aIncludes bibliographical references (p. [370]-371) and index. | ||
| 505 | 0 | _apt. 1. Need identification -- pt. 2. Knowledge creation -- pt. 3. Dissemination. | |
| 530 | _aAlso available in print edition. | ||
| 538 | _aMode of access: World Wide Web. | ||
| 650 | 0 |
_aMarketing _xDatabases. |
|
| 650 | 0 |
_aMarketing _xData processing. |
|
| 650 | 0 | _aDatabase management. | |
| 655 | 7 |
_aElectronic books. _2lcsh |
|
| 776 | 1 |
_z9780415657877 (hardback : alk. paper) _z9780415657884 (pbk. : alk. paper) |
|
| 856 | 4 | 0 | _uhttp://www.tandfebooks.com/isbn/9780203076460 |
| 999 |
_c12565 _d12564 |
||