000			01832nam a2200373Ia 4500
001			9780203076248
003			BD-DhSAU
005			20151012151719.0
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007			cr||||
008			130109r20131986enka sb 001 0 eng d
020			_a9780203076248 (e-book : PDF)
040			_aBD-DhSAU _cBD-DhSAU
043			_ae------
090			_aHF1416.6.E85 _bS77 2013
092			_a658.84 _bS898
245	0	0	_aStrategies for international industrial marketing _h[electronic resource] : _bthe management of customer relationships in European industrial markets / _cedited by Peter W. Turnbull and Jean-Paul Valla.
260			_aAbingdon, Oxon : _bRoutledge, _c2013.
300			_a310 p. : _bill.
490	0		_aRoutledge library editions. International business ; _vv. 40
500			_aFirst published in 1986 by Croom Helm.
504			_aIncludes bibliographical references (p. 301-305) and index.
505	0		_a1. The interaction approach to marketing strategy : an introduction -- 2. The French approach to Europe -- 3. The German approach to Europe -- 4. The Swedish approach to Europe -- 5. The British approach to Europe -- 6. A comparison of strategic marketing approaches -- 7. The strategic role of industrial marketing management -- 8. The dimensions of industrial marketing strategy -- 9. Conclusion.
530			_aAlso available in print edition.
538			_aMode of access: World Wide Web.
650		0	_aExport marketing _zEurope _vCase studies.
650		0	_aIndustrial marketing _zEurope _vCase studies.
650		0	_aCustomer relations _vCase studies.
655		7	_aElectronic books. _2lcsh
700	1		_aTurnbull, Peter W.
700	1		_aValla, Jean-Paul.
776	1		_z9780415658126 _z9780415630092 (set)
856	4	0	_uhttp://www.tandfebooks.com/isbn/9780203076248
999			_c12570 _d12569