000			01693cam a2200397Ia 4500
001			9780203072707
003			BD-DhSAU
005			20151012151719.0
006			a|||||s|||||||||||
007			cr||||
008			130715s2013 enka sb 001 0 eng d
020			_a9780203072707 (e-book : PDF)
040			_aBD-DhSAU _cBD-DhSAU
090			_aHD59.2 _b.C65 2013
092			_a658.8 _bC761
245	0	0	_aContemporary perspectives on corporate marketing _h[electronic resource] : _bcontemplating corporate branding, marketing and communications in the twenty-first century / _cedited by John M.T. Balmer, Laura Illia and Almudena Gonzâalez del Valle Brena.
260			_aLondon ; _aNew York : _bRoutledge, _c2013.
300			_axix, 156 p. : _bill.
490	1		_aRoutledge interpretive marketing research
504			_aIncludes bibliographical references and index.
505	0		_apt. 1. Managing corporate brands : integrating them with multiple and national identities -- pt. 2. An employee perspective to brand and identity management -- pt. 3. Brand, CSR and reputation.
530			_aAlso available in print edition.
538			_aMode of access: World Wide Web.
650		0	_aCorporate image.
650		0	_aCorporate culture.
650		0	_aCommunication in organizations.
650		0	_aBranding (Marketing)
650		0	_aCorporations.
655		7	_aElectronic books. _2lcsh
700	1		_aBalmer, John M. T.
700	1		_aIllia, Laura.
700	1		_aBrena, Almudena Gonzâalez del Valle.
776	1		_z9780415662093 (hardback)
830		0	_aRoutledge interpretive marketing research series.
856	4	0	_uhttp://www.tandfebooks.com/isbn/9780203072707
999			_c12586 _d12585