000			01537nam a2200349Ia 4500
001			9780203071663
003			BD-DhSAU
005			20151012151719.0
006			a|||||s|||||||||||
007			cr||||
008			130130s2013 enkabd sb 001 0 eng d
020			_a9780203071663 (e-book : PDF)
040			_aBD-DhSAU _cBD-DhSAU
043			_af------
090			_aHF5415.12.A35 _bM37 2013
092			_a658.80096 _bM345
245	0	0	_aMarketing management and strategy _h[electronic resource] : _ban African casebook / _cedited by George Tesar and John Kuada.
260			_aAbingdon, Oxon : _bRoutledge, _c2013.
300			_axviii, 257 p. : _bill., maps.
504			_aIncludes bibliographical references (p. [248]-253) and index.
505	0		_apt. 1. An assessment of external environments for enterprises -- pt. 2. Perspectives on executive and managerial strategies and operations -- pt. 3. Executive and managerial strategic action on the enterprise level -- pt. 4. Marketing action -- pt. 5. Marketing rewards and executive and managerial control.
530			_aAlso available in print edition.
538			_aMode of access: World Wide Web.
650		0	_aMarketing _zAfrica.
650		0	_aMarketing _xManagement _vCase studies.
650		0	_aStrategic planning _zAfrica _vCase studies.
655		7	_aElectronic books. _2lcsh
700	1		_aTesar, George.
700	1		_aKuada, John E.
776	1		_z9780415783330 (hardback) _z9780415783347 (pbk.)
856	4	0	_uhttp://www.tandfebooks.com/isbn/9780203071663
999			_c12592 _d12591