000			01965nam a2200337Ia 4500
001			9780203067581
003			BD-DhSAU
005			20151012151720.0
006			a|||||s|||||||||||
007			cr||||
008			130405s2013 nyua sb 001 0 eng d
020			_a9780203067581 (e-book : PDF)
040			_aBD-DhSAU _cBD-DhSAU
090			_aHF5415.13 _b.B565 2013
092			_a658.804 _bZ723
100	1		_aZimmerman, Alan S., _d1942-
245	1	0	_aBusiness to business marketing management _h[electronic resource] : _ba global perspective / _cAlan Zimmerman and Jim Blythe.
250			_a2nd ed.
260			_aNew York : _bRoutledge, _c2013.
300			_axxiv, 498 p. : _bill.
500			_aBlythe's name appears first in the earlier edition.
504			_aIncludes bibliographical references and index.
505	0		_a1. Introduction to business to business marketing -- 2. How business organizations buy -- 3. Strategic planning for global business markets -- 4. Ethical considerations for business marketers -- 5. Market research -- 6. Segmentation, targeting, and positioning -- 7. Market entry tactics -- 8. Product strategy and product development -- 9. Services for business markets -- 10. Pricing -- 11. Supply chain management -- 12. Managing distribution channels -- 13. Business to business marketing communications -- 14. Customer relationships and key-account management -- 15. Sales promotion, exhibitions, and trade fairs -- 16. Corporate reputation management -- 17. Marketing planning, implementation, and control -- 18. Organizing for maximum effectiveness -- 19. The future of business marketing.
530			_aAlso available in print edition.
538			_aMode of access: World Wide Web.
650		0	_aMarketing _xManagement.
655		7	_aElectronic books. _2lcsh
700	1		_aBlythe, Jim.
776	1		_z9780415537025 (hardback) _z9780415537032 (pbk.)
856	4	0	_uhttp://www.tandfebooks.com/isbn/9780203067581
999			_c12616 _d12615