000			01792cam a2200361Ia 4500
001			9780080962788
003			BD-DhSAU
005			20151012151720.0
006			a|||||s|||||||||||
007			cr||||
008			120327s2012 enkabcd sb 001 0 eng d
020			_a9780080962788 (e-book : PDF)
040			_aBD-DhSAU _cBD-DhSAU
043			_an-us---
090			_aHF5415.33.U6 _bK67 2012
092			_a658.8008968073 _bK859
100	1		_aKorzenny, Felipe.
245	1	0	_aHispanic marketing _h[electronic resource] : _bconnecting with the new Latino consumer / _cFelipe Korzenny, Betty Ann Korzenny.
250			_a2nd ed.
260			_aLondon ; _aBoston : _bRoutledge, _cc2012.
300			_axxiv, 386 p. : _bill. (chiefly col.), col. maps, col. ports.
504			_aIncludes bibliographical references and index.
505	0		_a1. Cultural marketing : a new understanding -- 2. The composition of the Hispanic/Latino market -- 3. The Latino essence of "Hispanic" -- 4. Language considerations in marketing to US Hispanics -- 5. Enculturation, acculturation, and assimilation : a bicultural horizon -- 6. Latino subjective culture : insights for positioning -- 7. Culturally informed research among Latinos -- 8. The US Hispanic marketing industry -- 9. The digital world of US Latinos -- 10. Latino consumers and the future of US marketing.
530			_aAlso available in print edition.
538			_aMode of access: World Wide Web.
650		0	_aHispanic American consumers.
650		0	_aConsumer behavior _zUnited States.
650		0	_aTarget marketing _zUnited States.
655		7	_aElectronic books. _2lcsh
700	1		_aKorzenny, Betty Ann, _d1933-
776	1		_z9781856177948 (pbk : alk. paper)
856	4	0	_uhttp://www.tandfebooks.com/isbn/9780080962788
999			_c12653 _d12652