000 01346nam a2200313Ia 4500
001 9780203140895
003 BD-DhSAU
005 20151012151720.0
006 a|||||s|||||||||||
007 cr||||
008 130501s2013 nyu sb 001 0 eng d
020 _a9780203140895 (e-book : PDF)
040 _aBD-DhSAU
_cBD-DhSAU
090 _aHD62.6
_b.K5358 2013
092 _a659.288
_bK568
100 1 _aKinzey, Ruth Ellen.
245 1 0 _aPromoting nonprofit organizations
_h[electronic resource] :
_ba reputation management approach /
_cRuth Ellen Kinzey.
260 _aNew York :
_bRoutledge,
_c2013.
300 _axii, 231 p.
504 _aIncludes bibliographical references (p. [214]-223) and index.
505 0 _a1. Welcome to the not-for-profit world -- 2. Strategic communications planning -- 3. Sustainable citizenship -- 4. Crisis communication -- 5. Cause-related marketing -- 6. Social connectivity -- 7. Creating nonprofit engagement.
530 _aAlso available in print edition.
538 _aMode of access: World Wide Web.
650 0 _aNonprofit organizations.
650 0 _aNonprofit organizations
_xManagement.
655 7 _aElectronic books.
_2lcsh
776 1 _z9780415899260 (hardback : alk. paper)
_z9780415899277 (pbk. : alk. paper)
856 4 0 _uhttp://www.tandfebooks.com/isbn/9780203140895
999 _c12677
_d12676