000			01480nam a2200349Ia 4500
001			9780203182598
003			BD-DhSAU
005			20151012151720.0
006			a|||||s|||||||||||
007			cr||||
008			121116s2013 nyuad sb 001 0 eng d
020			_a9780203182598 (e-book : PDF)
040			_aBD-DhSAU _cBD-DhSAU
090			_aHF5415.2 _b.W74 2013
092			_a658.83 _bE786
245	0	4	_aThe essentials of marketing research _h[electronic resource] / _cLawrence S. Silver ... [et al.].
250			_a3rd ed.
260			_aNew York, N.Y. : _bRoutledge, _c2013.
300			_aix, 362 p. : _bill.
500			_aRev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed.
504			_aIncludes bibliographical references and index.
505	0		_apt. 1. The marketing research process and decision making -- pt. 2. Secondary data and research designs -- pt. 3. Measurement, data collection, and sampling -- pt. 4. Data analysis and reporting -- pt. 5. Cases.
530			_aAlso available in print edition.
538			_aMode of access: World Wide Web.
650		0	_aMarketing research.
650		0	_aMarketing research _vCase studies.
655		7	_aElectronic books. _2lcsh
700	1		_aSilver, Lawrence S., _d1948-
700	1		_aWrenn, Bruce. _tMarketing research.
776	1		_z9780415899291 (hardback) _z9780415899284 (pbk.)
856	4	0	_uhttp://www.tandfebooks.com/isbn/9780203182598
999			_c12705 _d12704