| 000 | 01237cam a2200325Ia 4500 | ||
|---|---|---|---|
| 001 | 9780203521649 | ||
| 003 | BD-DhSAU | ||
| 005 | 20151012151721.0 | ||
| 006 | a|||||s||||||||||| | ||
| 007 | cr|||| | ||
| 008 | 130513s2013 enkad sb 001 0 eng d | ||
| 020 | _a9780203521649 (e-book : PDF) | ||
| 040 |
_aBD-DhSAU _cBD-DhSAU |
||
| 090 |
_aHG173 _b.E56 2013 |
||
| 092 |
_a332.10688 _bE591 |
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| 100 | 1 | _aEnnew, Christine. | |
| 245 | 1 | 0 |
_aFinancial services marketing _h[electronic resource] : _ban international guide to principles and practices / _cChristine Ennew and Nigel Waite. |
| 250 | _a2nd ed. | ||
| 260 |
_aLondon ; _aNew York : _bRoutledge, _c2013. |
||
| 300 |
_axxii, p. : _bill. |
||
| 504 | _aIncludes bibliographical references (p. [476]-486) and index. | ||
| 505 | 0 | _apt. 1. Context and strategy -- pt. 2. Customer acquisition -- pt. 3. Customer development. | |
| 530 | _aAlso available in print edition. | ||
| 538 | _aMode of access: World Wide Web. | ||
| 650 | 0 |
_aFinancial services industry _xMarketing. |
|
| 655 | 7 |
_aElectronic books. _2lcsh |
|
| 700 | 1 | _aWaite, Nigel. | |
| 776 | 1 |
_z9780415521673 (hardback) _z9780415521680 (pbk.) |
|
| 856 | 4 | 0 | _uhttp://www.tandfebooks.com/isbn/9780203521649 |
| 999 |
_c12806 _d12805 |
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