| 000 | 01383nam a2200325Ia 4500 | ||
|---|---|---|---|
| 001 | 9780203582435 | ||
| 003 | BD-DhSAU | ||
| 005 | 20151012151721.0 | ||
| 006 | a|||||s||||||||||| | ||
| 007 | cr|||| | ||
| 008 | 130417r20131967enk sb 001 0 eng d | ||
| 020 | _a9780203582435 (e-book : PDF) | ||
| 040 |
_aBD-DhSAU _cBD-DhSAU |
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| 090 |
_aHF5823 _b.F57 2013 |
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| 092 |
_a659.1 _bF523 |
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| 100 | 1 | _aFirestone, O. J. | |
| 245 | 1 | 4 |
_aThe economic implications of advertising _h[electronic resource] / _cO.J. Firestone. |
| 260 |
_aAbingdon, Oxon : _bRoutledge, _c2013. |
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| 300 | _axiii, 210 p. | ||
| 490 | 0 |
_aRoutledge library editions. Advertising ; _vv. 11 |
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| 500 | _aFirst published in 1967 by Methuen. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _a1. Definition -- 2. Advantages -- 3. Disadvantages -- 4. Expenditures -- 5. Comparison -- 6. Stability -- 7. Productivity -- 8. Quality -- 9. Innovation -- 10. Investment -- 11. Consumer -- 12. Costs -- 13. Payment -- 14. Inflation -- 15. Competition -- 16. Tax -- 17. Findings -- 18. Implications. | |
| 530 | _aAlso available in print edition. | ||
| 538 | _aMode of access: World Wide Web. | ||
| 650 | 0 | _aAdvertising. | |
| 655 | 7 |
_aElectronic books. _2lcsh |
|
| 776 | 1 |
_z9780415818025 _z9780415637497 (set) |
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| 856 | 4 | 0 | _uhttp://www.tandfebooks.com/isbn/9780203582435 |
| 999 |
_c12840 _d12839 |
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