000			01584nam a2200325Ia 4500
001			9780203582466
003			BD-DhSAU
005			20151012151721.0
006			a|||||s|||||||||||
007			cr||||
008			130417r20131905enkaf sb 001 0 eng d
020			_a9780203582466 (e-book : PDF)
040			_aBD-DhSAU _cBD-DhSAU
090			_aHF5823 _b.M67 2013
092			_a659.1 _bM829
100	1		_aMoran, Clarence.
245	1	4	_aThe business of advertising _h[electronic resource] / _cClarence Moran.
260			_aAbingdon, Oxon : _bRoutledge, _c2013.
300			_ax, 191 p., [10] p. of plates : _bill.
490	0		_aRoutledge library editions. Advertising ; _vv. 10
500			_aFirst published in 1905 by Methuen & Co.
504			_aIncludes bibliographical references and index.
505	0		_ach. 1. The business of advertising and its utility -- ch. 2. The history of advertising -- ch. 3. The business of mural advertising -- ch. 4. The business of advertising in the press -- ch. 5. The business of advertising by circular -- ch. 6. Art and advertising : the pictorial poster -- ch. 7. The bill-posters' associations and their censorship committees -- ch. 8. The taxation and rating of advertisements -- ch. 9. Restrictions on advertising -- ch. 10. The problem of control.
530			_aAlso available in print edition.
538			_aMode of access: World Wide Web.
650		0	_aAdvertising.
655		7	_aElectronic books. _2lcsh
776	1		_z9780415818001 _z9780415637497 (set)
856	4	0	_uhttp://www.tandfebooks.com/isbn/9780203582466
999			_c12841 _d12840