| 000 | 01605nam a2200313Ia 4500 | ||
|---|---|---|---|
| 001 | 9780203582558 | ||
| 003 | BD-DhSAU | ||
| 005 | 20151012151721.0 | ||
| 006 | a|||||s||||||||||| | ||
| 007 | cr|||| | ||
| 008 | 130417r20131935enkaf s 000 0 eng d | ||
| 020 | _a9780203582558 (e-book : PDF) | ||
| 040 |
_aBD-DhSAU _cBD-DhSAU |
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| 090 |
_aHF5823 _b.R87 2013 |
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| 092 |
_a659.1 _bR963 |
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| 100 | 1 | _aRussell, Gilbert. | |
| 245 | 1 | 0 |
_aPlanning advertisements _h[electronic resource] / _cGilbert Russell. |
| 260 |
_aAbingdon, Oxon : _bRoutledge, _c2013. |
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| 300 |
_a159 p., [39] p. of plates : _bill. |
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| 490 | 0 |
_aRoutledge library editions. Advertising ; _vv. 9 |
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| 500 | _aFirst published in 1935 by George Allen & Unwin Ltd. | ||
| 505 | 0 | _ach. 1. Planning an approach to advertisements -- ch. 2. Distributing the advertiser's merchandise and the advertiser's message -- ch. 3. Planning the advertiser's message : I -- ch. 4. Planning the advertiser's message : II -- ch. 5. Twenty ways of planning advertisements -- ch. 6. Planning advertisement design -- ch. 7. Planning a form letter -- ch. 8. Using the hoardings -- ch. 9. Planning a poster -- ch. 10. Planning advertising to the retail trade -- ch. 11. Planning advertisement films and broadcasting -- ch. 12. The advertiser in search of an agent. | |
| 530 | _aAlso available in print edition. | ||
| 538 | _aMode of access: World Wide Web. | ||
| 650 | 0 | _aAdvertising. | |
| 655 | 7 |
_aElectronic books. _2lcsh |
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| 776 | 1 |
_z9780415817998 _z9780415637497 (set) |
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| 856 | 4 | 0 | _uhttp://www.tandfebooks.com/isbn/9780203582558 |
| 999 |
_c12842 _d12841 |
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